Accessibility Statement
Pure Flame Co is committed to making our website accessible to everyone, regardless of disability or technology. We follow the Web Content Accessibility Guidelines (WCAG) 2.1 Level AA wherever feasible and strive for continuous improvement.
1. Accessibility Features
- Keyboard-friendly navigation and focus indicators
- Alt text on informative images and icons
- Semantic HTML for headings, tables and lists
- High-contrast colour palette and 16 px+ base font size
- ARIA labels on interactive elements (accordion, product tabs)
2. Ongoing Improvements
Known issues are placed in our queue and prioritised within 30 days.
3. Third-Party Content
Some third-party integrations (e.g., financing pop-ups, map iframes) are outside our codebase. We encourage vendors to meet WCAG standards and provide accessible alternatives where possible.
4. Feedback & Assistance
If you experience difficulty accessing any part of the Site, or would like to request accommodations, please email support@pureflameco.com. We aim to respond within one business day and can provide product information, manuals or order assistance in an accessible format upon request.
5. Contact
Business Name: Pure Flame Co (operated by DirectMax LLC)
Sales/Use Tax License No.: 24055758
Business Start Date: February 1, 2023
Registered Address (United States): 30 N Gould St Ste 31899. Sheridan, WY 82801-6317
Email: support@pureflameco.com
Phone: +1 (833) 922-6460
Customer Service Hours: Monday – Friday, 9:00 AM – 5:00 PM (MST)
Last updated: June 2025
