About Pure Flame Co
How It All Started
We were just two friends obsessed with a simple idea. Why should anyone need a chimney to enjoy a real fire?
So we dove in headfirst. Late nights researching manufacturers, reaching out to suppliers, and honestly, making plenty of mistakes along the way. But here's what we discovered: amazing fire features exist that most people never hear about. Clean-burning ethanol fireplaces that look like modern art. Electric units so realistic you'd swear they were wood-burning. Outdoor fire tables that transform any patio into a gathering spot.
What Drives Us Today
We're still that small team (okay, we've grown a bit), but our focus hasn't changed. Every product we carry has been carefully vetted. If we wouldn't recommend it to our own family, we won't sell it to you. Simple as that.
Here's what matters to us:
Real Design, Not Gimmicks
We hunt for pieces that make you stop and stare. Clean lines, thoughtful engineering, the kind of fireplace that becomes the centerpiece of your room - not something you hide behind a fake log set.
No Information Gatekeeping
Ever tried getting basic specs from other fireplace dealers? It's ridiculous. We put everything out there - manuals, dimensions, installation guides. All of it. Because you should know exactly what you're buying before you buy it.
Actual Humans Answer Your Emails
When you write to support@pureflameco.com, you're talking to someone who knows these products inside and out. Usually it's me or Nick. We get back to everyone within a business day, sometimes faster if we're not swamped.
Cleaner Options Matter
Look, we love the drama of a roaring wood fire as much as anyone. But let's be honest - most of us don't want the smoke, ash, or chimney cleaning bills. That's why we focus on clean-burning ethanol, efficient electric models, and recycled fire glass. Better for your home, better for the air we all breathe.
Why Buy From Us?
| Expert Guidance | NFI-certified advisors for every order |
| Price-Match | Find a lower price? We match it. (T&C apply) |
| Free Shipping $99+ | Ground & LTL freight, insured to your curb |
| Hassle-Free Returns | 30-day window on eligible items |
The Bottom Line
We're not trying to be everything to everyone. We're here for people who want a beautiful fire feature without the traditional hassles. Whether that's a sleek wall-mounted unit for your condo, a portable fire table for your deck, or an ethanol burner for your outdoor kitchen - we've got you covered.
Contact
Business Name: Pure Flame Co (operated by DirectMax LLC)
Sales/Use Tax License No.: 24055758
Business Start Date: February 1, 2023
Registered Address (United States): 30 N Gould St Ste 31899. Sheridan, WY 82801-6317
Email: support@pureflameco.com
Phone: +1 (833) 922-6460
Customer Service Hours: Monday – Friday, 9:00 AM – 5:00 PM (EST)
Questions? Email us anytime at support@pureflameco.com.
