SimpliFire Traditional Electric Fireplaces SF-BI30-EB – Stunning Focal Point | Pure Flame Co
Description
SimpliFire SF-BI30-EB — Traditional Electric Fireplaces
The SimpliFire 30-Inch Built-In Electric Fireplace offers a stunning focal point with a 648 sq in viewing area. Its high-intensity LED lights create realistic, life-like flames with four intensity levels.
- Impressive 648 sq in viewing area — ideal for ambiance
 - Remote control operation — effortless flame and heat adjustments
 - Hard-wired or plug-in installation — flexible design options
 - 2-year warranty — peace of mind
 
Quick Facts
- Power: 1500W; approx. 4800/10000 BTU
 - Supplemental Heat: up to ~800 sq ft
 - Electrical: 120V/240V, 12.5 Amps
 - Manual: Download (PDF)
 - Support: View
 - Support: View
 - Support: View
 
Technical Specifications
| Brand | SimpliFire | 
|---|---|
| Model | SF-BI30-EB | 
| SKU / MPN / GTIN | 167162 / SF-BI30-EB / 00652174685356 | 
Performance
| Power | 1500 W (modes: heat/off) | 
|---|---|
| Approx. BTU | 4800/10000 | 
| Supplemental Heat | Up to ~800 sq ft | 
Installation
| Electrical | 120V/240V, 12.5 Amps | 
|---|---|
| Venting | Front-vented: yes | 
| Install Modes | Built-In / Recessed | 
Size & Weight
| Viewing Window | 648 in | 
|---|---|
| Overall Dimensions (W×H×D) | See manual (PDF) | 
| Weight | 52 lb | 
Documents & Support: Owner's Manual (PDF)
FAQs
What are the installation options?
See the manual or installation guide for complete options. Common installations include wall-mount, recessed, or built-in depending on the model.
Is professional installation recommended?
Yes. Professional installation is recommended for hard-wiring, gas connections, or code-sensitive installations. Improper installation may void warranty.
What's covered under warranty?
2 Years. Typically covers parts and labor for manufacturing defects. See the Warranty tab or manual for complete coverage details.
Can I plug it into a standard outlet?
Yes. Unit runs on 120V or 240V and can be hardwired or plugged in. See the manual (PDF) for complete electrical specifications.
How much does it cost to run?
Calculate using: cost/hr = (1500 ÷ 1,000) × your local $/kWh rate. Example: 1500W at $0.12/kWh ≈ $0.18 per hour. Check your electricity bill for your local rate.
How large a space will it heat?
Provides supplemental heat for up to ~800 sq ft. Actual performance varies with insulation, room shape, climate, and ambient temperature.
Where can I find the manual?
Manuals available as PDFs in the Documents & Support section.
How do I contact support?
Visit the support page or check the manual for contact information. Pure Flame Co customer service is available to help with installation questions, warranty claims, and technical support.
Warranty
SimpliFire SF-BI30-EB — Includes a limited manufacturer warranty covering major components for typical residential use.
Coverage
| Component | Term | Notes | 
|---|---|---|
| Firebox/Body | 2 Years | Covers structural defects and manufacturing flaws | 
| Electrical/Controls | 2 Years | Covers wiring, transformers, and control circuits | 
| Glass | 1 Year | Covers cracks and seal failures; excludes scratches | 
| Finish | 1 Year | Covers paint peeling or discoloration | 
Exclusions & Conditions
- Warranty does not cover: improper installation, misuse, non-approved fuel, unauthorized alterations, or damage from accident or neglect.
 - Valid only for the original purchaser with proof of purchase. Some manufacturers require product registration within 30 days of purchase.
 - Labor costs, shipping, and transportation are not covered unless specifically stated in manufacturer documentation.
 
How to Make a Warranty Claim
- Keep your proof of purchase (receipt or order confirmation) and the product serial number and model details.
 - Start your claim by contacting: Pure Flame Co Support
 - Obtain manufacturer authorization before proceeding with any repair or replacement.
 
If official warranty terms cannot be verified in a PDF, please contact Pure Flame Co Support for confirmation.
Manuals & Installation
- Manual: Download (PDF)
 - Manual: Download (PDF)
 - Manual: Download (PDF)
 
From the Manual
"Requires dedicated 120V/15A circuit. Do not use extension cords."
"Keep at least 6 inches clearance from combustibles."
Pre-Install Checklist
- Verify frame opening matches manufacturer specifications
 - Confirm dedicated 15A circuit with proper voltage (120V or 240V)
 - Locate wall studs and identify secure mounting points
 - Gather mounting hardware, drill, level, and fasteners
 
Compliance & Safety
Professional installation is strongly recommended, especially for gas connections, hard-wiring, or venting. Improper installation may void warranty and create safety hazards.
Installation must comply with all national and local building codes, electrical codes, and fire codes. Check with your local jurisdiction for specific requirements in your area.
Obtain all required permits before beginning installation. Failure to comply with local codes and permit requirements may result in fines or liability issues.